Spice Up Your Palate with Authentic Isan Cuisine, Join us for a bold culinary experience featuring traditional Isan recipes passed down from mothers and reinvented dishes created by world-renowned chefs.
Enjoy this flavorful journey in a Gourmet Theatre Style setting.

Spice Up Your Palate with Authentic Isan Cuisine, Join us for a bold culinary experience featuring traditional Isan recipes passed down from mothers and reinvented dishes created by world-renowned chefs. Enjoy this flavorful journey in a Gourmet Theatre Style setting.

"Fermented and Fabulous"

It’s a rare occasion when top chefs from around the globe come together to craft menus inspired by Thailand’s fermented ingredients under the concept “Fermented and Fabulous.” Prepare to be amazed as each dish elevates humble, home-cooked flavors to stunning 5-star creations. Come and discover the brilliance behind each dish for yourself.

“Sensory of Plara”

            Get ready to engage all your senses in a feast where plara (fermented fish) takes center stage. Crafted by acclaimed chefs, each course is a fusion of premium ingredients with plara as the star. This immersive dining experience is sure to captivate you. Seats are limited, so reserve now before it’s too late!

"Plara 3 Jars"

            Embark on a tasting adventure with the ultimate plara dishes of the era! Dig in, scoop up, and indulge in legendary spiciness like never before. This one-of-a-kind plara feast is brought to you by Food Innopolis, combining expert knowledge with creative takes on both traditional and modern plara dishes. This event is not just about eating—you’ll also get to explore Khon Kaen! Don’t miss this chance to taste, explore, and enjoy. Come hungry, and leave happy!

“Flavors of Fermentation
The Story of Plara”

Step into the world of plara with this immersive exhibition, where you’ll travel back in time to the origins of fermentation. Discover the soul of Isan through its people, who have used wisdom, local resources, and resilience to create a flavor-packed tradition preserved in jars. Who would have thought that opening a jar of plara would unleash a wave of joy and spice that reverberates across the globe?

“Eat Well, Live Strong”

Experience the essence of Isan’s way of life in this dual-themed exhibition:

#EatWell

Dive into the world of Isan food and ingredients, where traditional wisdom meets modern health science. Discover how these locally sourced foods, now backed by scientific research and innovative health knowledge, are transformed into products that promote wellness while supporting communities, society, and the planet.

#LiveStrong

Enhance your culinary experience with special beverages crafted to elevate the joy of eating and drinking. This is your chance to encounter new flavors, relax, and savor every moment in a dynamic atmosphere designed to invigorate and delight.

“Morlam: The Rhythm of Isan”

Feel the enchanting allure of Isan’s Morlam in this exhibition, which showcases the region’s musical and performing arts to the world. Explore the beauty of Morlam through its music, dance, and stories, all of which embody the local wisdom and spirit of the Isan people. Experience the artistry and essence of a culture that seamlessly blends tradition with the vibrancy of life.

Celebrate your year-end night with the thrilling sounds of Morlam music, dynamic performances, and surprising elements by renowned Morlam artists. This is a gathering of talents who will bring the energy and excitement of Isan folk music into a modern setting—an unmissable experience full of colors and fun.

This concert promises a unique blend of traditional melodies, dancing, and stage design, with an added interactive twist, allowing the audience to participate in ways never seen before.

Larn Ruam Dao Phrao Isan Stage
At the Municipal Grounds, enjoy performances from universities like Khon Kaen University and Mahasarakham University. Plus, get ready for the exciting Isan Zabb Fashion Contest.

Plara Morlam Isan to the World Stage
Don’t miss the electrifying showdown* between famous Morlam bands like Rabiab Watasin, Prathom Banthungsin, and Sao Noi Lum Ploen Show.

Ticket price: 500 THB
Event starts at 7:00 PM and runs until 2:00 AM

A mobile stage bringing live Morlam performances to every corner of the event! The Morlam Truck will be beautifully decorated, delivering vibrant music and captivating live performances that allow everyone to experience the rich culture of Morlam no matter where they are in the venue.

A mobile stage bringing live Morlam performances to every corner of the event! The Morlam Truck will be beautifully decorated, delivering vibrant music and captivating live performances that allow everyone to experience the rich culture of Morlam no matter where they are in the venue.

Whether you’re near or far, you’ll be able to join in the fun and enjoy the show at any time.

The Plara Morlam workshop is here to offer you a mix of knowledge and fun! Carefully selected highlights will introduce you to famous personalities and reveal the secrets of success like never before. This is the workshop you don’t want to miss!

Learn to do Somtam in Isan with MUM SAB

Enjoy exclusive tips and tricks for making Somtam and fermented fish sauce (Plara) with Mum Sab, a leading brand known for its high-quality and hygienic Plara. Whether you’re making it for yourself or planning to distribute it across Thailand and worldwide, this session will show you the essence of Isan flavor, cleanliness, and how to share the unique taste of Isan culture with the world.

Dress like Morlam

Dive into the world of Isan fashion deeply connected to its vibrant culture. Learn how to dress like a Morlam performer, embracing the lively, colorful, and unique style that reflects not only the artistry of the performance but also the way of life, beliefs, and cultural pride of Isan. Morlam fashion is not just about aesthetics but also tells the story of local identity.

Sensory of Plara, Making Your Own Plara

A hands-on experience at a certified Plara factory, where you’ll explore Plara through all five senses—smell, color, and taste. Participants will have the opportunity to make their own Plara, learning traditional fermentation techniques passed down through generations of Isan wisdom. Plara is more than just an ingredient; it is a cultural heritage that embodies the lifestyle and sustainability of Isan communities.

How to Make “Good” Plara with Chef Khumnang

Discover the art of creating premium Plara, the heart of Isan cuisine, with Chef Khumnang, a local Isan chef passionate about sharing the region’s culinary wisdom with the world. She will reveal the secrets of selecting ingredients and traditional fermentation processes passed down through generations. Plara is not just a condiment; it represents Isan’s wisdom and sustainability at its core.

Invite to talk and exchange knowledge and various experiences. amidst a relaxing atmosphere
Ready to meet famous national and world-class speakers who will fully dedicate their time to this event.

Invite to talk and exchange knowledge and various experiences. amidst a relaxing atmosphere Ready to meet famous national and world-class speakers who will fully dedicate their time to this event.

The Rotten, The Better

From the ancient wisdom of Isan’s food preservation comes “Plara,” a premium dish that adds unique flavor and aroma to Thai cuisine. Explore the fermentation process that creates its rich, umami taste. Join experienced chefs like Chef Black, Chef Loren, and Pha Sawat as they delve into the magic behind “The Rotten, The Better.” Discover how fermented foods, perceived as “rotten,” transform into a delicacy in the hands of chefs and local experts.

Panelist

Chef Hitoshi Sugiura
Onodera Group
Chef Phanuphon Bulsuwan
Blackitch Kitchen
Chef Injin Kim
Onggi

Moderated by

Ninnet Ongartthaworn

How to Turn Plara
into a Billion-Baht Business

Discover new perspectives on creating value and business opportunities from Plara, a local Isan treasure with global potential. This forum gathers experts in production, marketing, branding, and export to share strategies for transforming Plara into a premium product and expanding it to international markets.

Panelist

Mum Jokmok
MUM Zab Fermented Fish Sauce
Oom Petdam
Mae Bunlam Fermented Fish Sauce
Pichit Veerangkabutra
CEA

Moderated by

Kanittha Tangworapojphithan

Sensory of Plara

Explore the complex flavors of Plara from the perspective of Thai chefs who grew up with Isan cuisine and international chefs who have been introduced to its surprising taste. This session offers a fascinating discussion on how Plara stimulates universal taste buds in ways you might never have imagined. Join us for an exploration of Plara’s sensory delights.

Panelist

Kraisorn Kongchalard
Governor of Khon Kaen
Chef Kamnang Natthaphon Khomchit
Huern Kamnang
● Chef Pamok

Moderated by

Kanittha Tangworapojphithan

Fermentation of Food

Experience fermentation techniques and insights from experts who bring the unique flavors of fermented dishes from around the world. Explore the cultural and health benefits of fermentation. This forum is designed to inspire you to incorporate fermentation into your own kitchen.

Panelist

Chef Kensuke Sasaki
Shiga
Chef Petrina Loh
Morsels Singapore

Moderated by

Associate Professor Anuwat Jangchad
Food Innopolis

Setting Standards for Plara
From Source to Global Export

This crucial session focuses on developing quality and standards for Plara, from production to international export. Experts in agriculture, food processing, quality control, and marketing will share innovative ideas to elevate Plara into a premium product. This forum also highlights sustainability and local wisdom, with discussions on fish farming, fermentation quality, packaging, and global market readiness.

Panelist

Dr. Supawan Teerarat
National Food Institute (NFI)
Dr. Porramet Chumyim
Food Innopolis

Impact of Fermentation
toward the Regenerative Future

Explore the intersection of Isan’s fermentation traditions and their positive impact on a sustainable future. Experts in food fermentation, sustainable agriculture, and researchers will share their thoughts on the vital role fermentation plays in regenerating natural resources, strengthening local economies, and supporting eco-friendly lifestyles. This session illustrates how fermentation is not only a means of preserving local

Panelist

Marc Buckley
RegenASIA
Chef Walter el Negar
Switzerland

Moderated by

Dr. Sirikul Laukaikul
SB Thailand

Rice and Salt
the secret of Plara

Unveil the secrets of the two key ingredients of Plara—rice and salt—that are at the heart of its fermentation process, reflecting the deep-rooted wisdom of Isan. This forum will explore the role of rice and salt in Plara fermentation, from selecting the right type of rice to controlling the salt levels that create its distinctive flavor and quality. Experts in fermentation and food science will provide new insights into modernizing Plara production while preserving Isan’s local wisdom.

Panelist

Associate Professor Bampuen Chaiyarak
Jasmine Rice Group
Associate Professor Amarit Maoduangtong
Mahasarakham University

Moderated by

Chutyawej Sinthuphun
Rice Hub Thailand

The Future of Plara

Explore the future of Plara, one of Isan’s most valuable and ancient culinary traditions. This session will focus on how Plara is adapting to the modern age, from sustainable production processes and value creation through branding to entering the global market. Learn new ways to incorporate Plara into international cuisine, maintain quality standards, and embrace eco-friendly production technology.

Panelist

Veerada Phuengphochoriphan
Zen & Kosum Interfoods
Marketing Representative
LOXLEY
Associate Professor Jintanaporn Watthanathorn
Khon Kaen University

Moderated by

Veerawat Triyasenvorachai
Samuay & Sons

From Morlam to “I Can”

Presenting a new concept for introducing Isan culture to the world through the role of the “Morkhaen” (Isan flute) master, a symbol of Isan’s deeply connected traditional music and lifestyle. This forum will explore how to merge Isan’s rich artistic heritage with modern opportunities, including promoting local artists, bringing Morkhaen to the international stage, and inspiring the younger generation to value their cultural heritage.

Panelist

Assistant Professor Sirisak Laochankham, Khon Kaen University
Assistant Professor Ek, Mahasarakham University
Accompanied by Morlam Students from China

Morlam and Gender Equality

Explore the role of Morlam in reflecting and promoting gender equality in Isan culture. This session discusses how Morlam performances create space for expression for people of all genders, not only as an art form but also as a tool for social change and acceptance of sexual diversity in the region. We will also dive into how Morlam is used to advocate for justice, respect, and global recognition, making it an instrument for driving global social change.

Panelist

Assistant Professor Dr. Pachaya Akphram

Shop the finest plara and the largest selection of fermented products from across Thailand!
This exhibition brings together fermented delicacies from various communities, offering a platform for every province to showcase their unique plara and pickled goods, each with its own story. Expect to find items like plara Kaeng Lawa, plara Udon, fermented sa-ton leaves, Sukhothai fermented gourami, Phatthalung fermented catfish, and a wide variety of other fermented foods such as pla jom, pla jao, pickled phak sien, and pickled shallots.

Enjoy an extensive range of traditional dishes from different provinces, along with local vendors offering a truly satisfying shopping and dining experience. This is your chance to indulge in one of the most flavorful Isan-style shopping events you’ll ever encounter!

Shop the finest plara and the largest selection of fermented products from across Thailand!

This exhibition brings together fermented delicacies from various communities, offering a platform for every province to showcase their unique plara and pickled goods, each with its own story. Expect to find items like plara Kaeng Lawa, plara Udon, fermented sa-ton leaves, Sukhothai fermented gourami, Phatthalung fermented catfish, and a wide variety of other fermented foods such as pla jom, pla jao, pickled phak sien, and pickled shallots.
Enjoy an extensive range of traditional dishes from different provinces, along with local vendors offering a truly satisfying shopping and dining experience. This is your chance to indulge in one of the most flavorful Isan-style shopping events you’ll ever encounter!

Join us on Kai Yang Road, extending to the Municipal Plaza, starting at 4 PM until the shops close.

Get ready for the “Homecoming Carnival,” a grand celebration welcoming Isan people from around the world back home. This festive parade will capture the warmth and excitement of returning home during this special time of year. The spectacular procession will start on Sri Chan Road and continue along Kai Yang Road, showcasing traditional arts, live molam performances, and dances that bring the vibrant culture of Isan to life.

Event Highlights

A dazzling parade featuring stunning decorations and live performances by molam artists.

A chance to reconnect with Isan people from across the globe who have returned home for the festivities.

Food and local product stalls offering a taste of authentic Isan cuisine and an opportunity to shop for traditional goods.

Don’t miss this immersive cultural experience celebrating Isan’s spirit and tradition!