"It’s time to 'Muan, Saep, Joy' (Fun, Spicy, and Enjoyable)!"
"It’s time to 'Muan, Saep, Joy' (Fun, Spicy, and Enjoyable)!"
A pivotal moment where the world will pause, allowing you to immerse yourself in the bold flavors of Isan, blending with the rhythm of music unique to this legendary region. This celebration honors the rich history of one of the region’s most iconic dishes, Pla Ra (fermented fish), now a national symbol. Accompanying it is the joyful energy of Morlam music, which reflects life, society, and the enduring spirit passed down through generations, transformed into musical notes that still resonate in the hearts of all.
This is a celebration inviting you to indulge in an explosion of flavor and spark your sense of fun with pride at the grand festival, PlaraMorlam Isan to the World. It presents a fresh take on Thai identity through a collaboration with global personalities, offering a unique exchange of knowledge and experiences. Together, they have crafted a story that connects feelings through culinary creations. This event promises a perfect harmony of the rich, savory taste and distinctive aroma of Pla Ra, presented through both traditional and modern dishes that cater to contemporary tastes.
Join us in excitement with the diverse Morlam music for the first time in a national-level music festival concert. Whether you’re a long-time Morlam fan or a newcomer, you’ll fall in love with the vibrant, captivating rhythms and unforgettable performances.
PlaraMorlam Isan to the World is an extraordinary festival set to launch an epic journey of Isan flavors and rhythms, with multiple activities for you to enjoy over four days and nights, from December 26-29, 2024, in Khon Kaen.
Come and learn, support local products, enjoy the food, music, and culture that unite into a bright future for Thailand—all in one place!
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Get to Know the Most Exciting Festival of the Year! “PlaraMorlam” Isan to the World Showcasing the Style & Fierce Spirit of Isan People for the World to Remember
Isan to the World
The culture of Isan, or the people from northeastern Thailand, flourishes and blossoms wherever it reaches. It becomes vividly apparent through popular spicy dishes, enhanced with pla ra (fermented fish) for that extra umami, or through the joyful rhythms of Molam music, which no longer resonates only within small homes but now reverberates as a major force around the world.
The Power of “Pla Ra and Molam” Driving the Economy
The pla ra market has expanded beyond the kitchen or mortar, turning into a brand through secret recipes, creating regional trade opportunities, and exporting globally.
This event not only promotes tourism in Isan but also offers an opportunity for you to explore the heart of authentic Isan culture. In the future, Isan will emerge as one of Thailand’s key tourism destinations.
The Cultural Roots of “Pla Ra and Molam”
Let’s present Isan’s cultural heritage to the world, showcasing the hidden entertainment and melodies that are on their way to becoming global hits.
This festival preserves and promotes the deep cultural roots of Isan, keeping them beautiful and appealing to the modern generation.
The Power of “Pla Ra and Molam” Uniting the Heart of Isan
Whether you’re from Isan or elsewhere, this event will make you feel the warmth and unity that Isan offers as a true home.
We warmly welcome you to a festival that will make you feel like you’re truly coming back home.
Get ready! 4 days and 4 nights
The biggest and first-ever food and music festival in Isan!
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Khon Kaen is not only a hub for economic and educational growth but also rich in deep-rooted cultural heritage, especially with local delicacies like pla ra (fermented fish) and traditional performances such as Molam, which blend music and the way of life.
Khon Kaen fosters a spirit of openness and diversity of thought, leading to the gathering, creation, and innovation of numerous new ideas. PlaraMorlam Isan to the World serves as a testament to Khon Kaen’s strong desire to celebrate and preserve the Isan identity, bringing it to the global stage. This initiative not only honors local arts but also acts as a cultural bridge to the international arena, inviting the world to discover and fall in love with the true charm of Isan.
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